Nathalie Baaklini, Co-Founder & Chief Experience Officer, The Moonshot Co. Nathalie was born in Lebanon, nationalized Canadian and Mexican at heart. She has held senior positions at LVMH, Gap, Levis and El Palacio de Hierro. She is a founding partner of a fashion brand “Children of our Town” and a strategic investor in the Ready-to-Wear brand Trista. She is an active mentor at Endeavor and has scaled a variety of start-ups in Mexico. Recently, she launched The Moonshot Co., a boutique firm that is reinventing the way companies and brands connect with their consumers. She is currently leading the most ambitious wellness project in Mexico, set to launch in 2018.